Why doesn't anyone care about obtaining dental or health benefits? Should I give up trying to market them?

I work independently with a great company that offers benefits at an affordable price. I chose this company because I felt great about helping people save on health care. Health care costs are ridiculous! However it seems that nobody cares about obtaining benefits at all. I know people tend to spend their money on things that they want and not things that they need. However there has to be someone out there that needs braces, or an eye exam, or a physical checkup...right? Any advice or tips would be greatly appreciated. Thanks!
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I actually work in the Health &Human Services field in the State of Texas. I audit cases for individuals who are requesting Children's Health Insurance or Medicaid. Thousands of those cases are denied as a result of exceeding income or resource limits. Most of the recipients who are denied do contact our call centers and ask what their other options are for obtaining Health and Dental insurance for thier families. I am quite shocked that people are not interested in what you are offering. Heck, my masseue just asked me if I knew of any places that sold Health Insurance. I wouldn't give up just yet if I were you. Maybe you need to get in contact with the Welfare offices in your area and ask them if you can post a flyer in their office that will direct people who are denied for medical insurance to you.
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