Two Newspaper Stories

Tim Kane of the Albany Times Union in Albany, N.Y., wrote a nice piece on the "LitGraphic" exhibit at the Norman Rockwell Museum, of which several original pages of Mom's Cancer are the least interesting part. The article quotes curator Martin Mahoney (hey, I know him!) and provides a nice historical perspective on graphic novels/comics, tracing them from their 19th-century roots through the underground sixties, Will Eisner, R. Crumb, and the modern move into mainstream films such as Sin City, 300, and V for Vendetta. An excerpt:

Adjacent to the permanent collection of traditional Rockwell illustrations, the bold irreverence and iconoclastic spirit of "LitGraphic" is only magnified. they can be dark and political or mystical and outright humorous; a number of artists have used the form for bracing works of social commentary.... Nothing is out of bounds: Sexual orientation, racism, feminism, fascism, violence, war, famine and health care fuel intricate narratives and stirring graphics.

Guess I'm the "health care."

For yesterday's New York Times, Motoko Rich wrote an interesting story titled "Crossover Dreams: Turning Free Web Work into Real Book Sales," which looks at exactly that. The article features the best-selling children's book Diary of a Wimpy Kid by Jeff Kinney (hey, I know him!), quotes Abrams editor Charlie Kochman (hey, I know him!), and cites the recent publication of Shooting War, a new webcomic-to-book success story, by Anthony Lappé and Dan Goldman (hey, never met 'em!).

I'm not mentioned. Charlie said he told Ms. Rich all about Mom's Cancer and its status as the first webcomic to cross over to mainstream publishing (we think; if anyone has a counter-example, let me know, I'm happy to give credit where due). She didn't take the bait and that's cool. I've been a newspaper reporter and know you can only cram so much into a story, especially a little 1200-word feature. No harm no foul.

Nevertheless, the article touches on a topic of great interest to me: the decision to publish stuff in book form that readers can already get free online. The article offers two examples of different approaches and I offer a third.

Wimpy Kid was first posted to the Website funbrain.com and is in fact still there--all 1300 pages of it. For the book and its sequels, Jeff and Charlie are breaking it up into 200-page bites and, I think, doing significant rewriting and editing. Still, if someone wanted, they could read the entire Wimpy Kid saga right now. And yet the print version has spent 33 weeks on the NYT best-seller list. What's up with that? The article quotes Abrams CEO Michael Jacobs (hey, I've met him! and that's the last of those, I promise): "I think books are still things, thank goodness, that people want to own. The package of the book and the way it feels is something apart and separate from being able to read it online." I think that's right and at least part of the answer.

The authors of Shooting War used the Web as a tease, posting the first 11 chapters in a Web magazine while hoping and intending them to lead to a book deal. They rewrote some parts, added 110 pages, and ended up with a book very different from the introduction that's still available online. That strategy worked for them.

I serialized Mom's Cancer online because I didn't know what else to do with it. I never thought of it as a webcomic per se, but as a comic that happened to end up on the Web. It would be disingenuous to claim I wasn't thinking about print; in fact, I hoped it might become a book from the start. I just had no idea how to do that, and in the meantime I wanted to get my story out.

I stumbled into a good synergy. The many people who read it free online caught the attention of the Eisner Award folks, which probably would have opened some publishing doors regardless. However, in fact, the Eisner nomination hadn't yet happened and Editor Charlie wasn't aware of the webcomic when he accepted my proposal. Still, the fact that I could say "Umpity-thousand people have read this story in the past few months and my readership continues to grow" helped Charlie and me make our case to the publishing-house bean-counters that printing my story was a risk worth taking.

He Who Steals My IP Steals What Exactly...?
So why did I take it offline? One reason is that my publisher Abrams requested--not demanded, but requested--that I do. But I'll step up and say I honestly had no qualms about doing it. The way I looked at it, my publisher and I were entering a business partnership to publish and sell a book. It was in our common interest to make the best book possible and sell as many of them as we could. My partner was making a big financial investment and shouldering considerable risk; my personal risk was negligible. Worst case, if we didn't sell a single book, I wouldn't lose a dime. So it seemed to me the very least I could do to minimize my partner's disproportionate risk was not offer a directly competing product--my Web version--free of charge. I thought it was the professional and right thing to do. One of my proudest days as a writer was when my editor told me the book had broken even. That's when I felt I'd fulfilled my obligation.

I also think an important difference between Mom's Cancer and Wimpy Kid is simply length. My story is about 110 pages, Jeff's is 1300. You can read mine in one sitting; Jeff's takes a few days. Reading Wimpy Kid on a monitor is a significantly different experience than reading it as a paperback in bed or on the playground; mine less so. I don't know where to draw the line--200 pages? 600?--but given Wimpy Kid's size and audience, it seems to me that the risk of free competition is much smaller with Jeff's book than mine.

So I took it offline. Some people were disappointed. If anyone wrote and said, "I'm going through the same thing right now and would really like to read it," I gave them access to the Web version, especially before the book was published. Very rarely, if someone writes from a country where the book is otherwise unavailable, I still do. Otherwise, I've got no problem asking potential readers to pay $12.95 for my book. My mother's Afterword alone is worth at least $12.94.

The reaction that surprised me, and I still don't understand, was hostility. A small number of people seemed really angry, and not because they cared so passionately about my work. I think they're consumers used to getting their reading free, their music free, their games and entertainment free, and they somehow assume a profound philosophical right to get everything they want for nothing. Their rallying cry is "Information Should Be Free!" and they seem deeply offended by being asked to pay money for content or respect a creator's right to control what happens to their own work.

But...in an Information Age society--and in a country that doesn't forge steel, sew clothing, or build cars anymore--what do we produce of real value except the creative output of our minds? Indeed, why shouldn't good, creative ideas be the very things we treasure and protect the most? They're certainly rare enough. Honestly, my story is worth $12.95. It contains at least $12.95 worth of writing, drawing and ideas. I think it's worth a movie ticket and box of popcorn. If you don't, don't buy it. But don't tell me my work has no value and I have some social or moral obligation to let you take it and do what you want with it. Nope. My stuff's better than that.

And hey, you know what? If I make a few bucks and my publisher makes a few bucks, maybe we can do something else again. But neither of us can afford to do it for nothing.

Writer Harlan Ellison has had a reputation for offering strong, loud, controversial opinions on professionalism and creators' rights for about 40 years. The interview below was taken from an upcoming documentary about Ellison and captures some good thoughts much more passionately and (fair warning) profanely than I could. It's a worthwhile 3 minutes and 25 seconds. Although I have to admit I hope I'm never on the other end of a Harlan Ellison phone call.


(Note: there's no irony in my posting a free video clip from a commercial film on a free blog. This clip was released by the film's producers with, I presume, Ellison's OK.)