Please advise me on marketing my mom's dental clinic?

Hi friends, my mom is a dentist and she's extremely hardworking and caring, and our dental clinic is of high quality and very near the center of the city. The problem is that many others had been opened quite a long time before ours, so though they're not so good they have a large customer base. My mom's sad and I really wanna help her. Already read some marketing books, thinking of re-designing the clinic, creating a website, and distributing leaflets. Any comments and suggestions will be deeply appreciated!
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Your thoughtfulness is meaningful. Your ideas are heading the right direction. She has the education and skills. Now it is time for her to develop "herself" in who she wants to be. Have her, or you, look into registering into the Landmark Education Seminars. Look on line for info. These series are designed to shift ones way of being in a very competitive industry. The seminars are designed to create a future to live into. They are thought provoking, result based.
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