What do people hate about the dentist? What would make you go more?

If you were to go into a dental office. What is something you would really like to make you feel special or well taken care of. I am looking for ideas for a school project. This project is something to make a dental office worldwide known. Any ideas??
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People hate dentists because they associate going to them, with pain. The problem is, people take for granted their teeth, so they don't brush, go for oral prophylaxis or go for simple check-ups. After years of not going to the dentist, they get a toothache and now go to the dentist fearing the dentist will cause more pain. Poor misunderstood dentist. My cousin has a playstation3 set-up in her clinic for the children to play with.
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